anyone who keeps the ability to see beauty never grows old (f. kafka)
the vast majority of articles available on the market are a confusing combination
of well made objects mixed with generic objects not made in venice
or not representative of the city, therefore depriving the tourist of the
memory associated with the visited place
preserving the aspects of quality and identity characteristic with the artisanal
tradition, our project wants to protect the visitor and his purchases
giving, at the same time, its contribution to preserve venice’s good image
in the world
moreover, through the support and offering of locally realized articles,
venice heart project wants to defend the artisans
who are keeping the city alive …otherwise destined to die
the logo
it symbolizes love for the city of venice and
is represented, through a synthesis of meanings, by one of venice’s most
celebrated symbols, the gondola
the project
it proposes to promote, respecting the tradition, innovation and the study
of design applying it, when possible, to
the different expressions of the local art and craftsmanship from the fusion
of these two elements, craftsmanship
and design, new ideas are born that will allow the ancient tradition to
carry on into the future
